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A few weeks ago, we spoke with an asset manager ab

A few weeks ago, we spoke with an asset manager about a listing in Athens that wasn’t moving.

The specs were good and the area solid.
But no one seemed to remember the space after visiting.

Instead of suggesting a renovation, we talked about something else:
What story is the space telling?
What does it feel like to walk through it?

Because when a space doesn’t leave an impression, the problem isn’t always physical.
Sometimes it’s emotional.

We’ve seen it across projects:
People remember a warm patch of light more than a perfect floorplan.
They stay in places that make them feel something, even if they don’t know why.

That’s what we call Sensory Stickiness.
And it’s become a powerful part of how we think about value.

If you’re working on a space that needs to connect more deeply, or you’re exploring how to reposition without starting from scratch,
we wrote a one-page brief you might find useful.

📩 Comment “Brief” and we’ll send it over.

Or save this post to revisit next time you’re stuck.

#EmotionalDesign #SpatialStorytelling #SensoryStickiness #ArchitectureThatFeels #RealEstateStrategy #QuietValue #NOTUSArchitects

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